Pay Per Click or PPC advertising is often referred to as Google advertising, search engine advertising, or paid search.

It is the dominant form of a marketing model that allows marketers to promote the business in the Online World.

PPC offers a positive impact on business and brands, in short, it is a type of marketing in which the marketer pay each time when one of the ads are clicked.

An internet advertising model used to direct traffic to websites in which an advertiser pays a publisher when the ad is clicked.

PPC based platforms like Google Ad words and Bing are typically the most prominent place to advertise your products.

There are over 2 billion people online who search for products or services online. More than 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day.
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About 80% of global internet users choose a business that is on the first page of Google.

Other promising digital marketing channels have emerged in geographical markets such as Amazon and Facebook messenger has captured the market as the advertisers shifted their budget towards Amazon.

The PPC marketer started to advertise their products on Amazon than Google as they have discovered that the paid traffic remained consistent and also they can provide a strong return in investment.

If you are planning to invest in SEO, then advertising is yet another great kick start to grow your business.

Here are some of the benefits of PPC and how it works. We believe this business perspective will help you in your digital marketing strategy.

#PPC advertising drives fast results: PPC is one of the fastest ways to run an advertising campaign and also it provides instant results.

If you want to advertise your products in the ad words account, you can set up your ads and run them in the Google network to increase web traffic.

It is very easy and efficient to track and reach the target audience in the fastest possible way.

# PPC advertising increases revenue, sales, and leads: It is a great way to generate traffic where marketers have used over the years to bring in more sales for their business.

An advertiser needs to know is that spending money is only part of your PPC advertising. The way you spend the money is what determines whether you will make a profit or experience losses.

With this method, business gain targeted traffic and also it is likely to have a 50% higher conversion than organic traffic.

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#PPC advertising open doors to local customers:  PPC is highly productive for the people who search the products or services in their area. It is also effective for the local search.

When you’re optimizing ads, make sure your ad is geographically relevant. Through Ad campaigns, one can bring maximum leads.

It can consider the strength of data, also it can really drive conversions and assist you in improving ad targeting.

#PPC advertising is measurable: With PPC advertising it is easy to measure and track. It is perhaps the fastest way to run an advertising campaign and get instant results.

PPC campaign doesn’t cost any money unless someone clicks on your ad.

#PPC advertising can drive offline sales: This is a method of click-based tracking that involves capturing customer details on the website.

In recent trends, it has been showed that mobile connected devices such as smartphones and tablets have become the face of the new retail movement.

There are several ways in which your digital marketing to boost offline sales.

83 percent of consumers are of the opinion that online reviews heavily influence their offline purchases.

#PPC advertising increases your brand recognition: Building brand awareness is one of the best things in PPC because your website visitor may not always be ready to purchase if you don’t have your brand equity.

Big brand advertisers spend millions to advertise their product on TV, Radio, and Adsense. The ultimate hack conversion would be possible if people have heard of your brand before.

Click through rate plays a major role in the conversion rates. The average CTR of a paid ad is 2%, yet ads in the first position earn an average CTR of almost 8%

A higher CTR means a higher conversion rate:

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#PPC advertising increases your customer attribution:  An attribution is a number of times your audiences click on your ad brand.

It will help you increase your contact points with your audience and leads more conversions in the future.

#PPC advertising works well with other marketing channels: Pay-per-click marketing is one of the most profitable advertising and marketing channels.

It provides you the platform to promote your products or services on relevant advertising platforms by paying a specific cost per click.

#PPC advertising allows you to reach globally: PPC is one of the fastest ways to drive traffic.

Google Analytics, the Keyword Planner and ad-words can help you to reach the target audience globally.

#PPC advertising allows you to reach the right audience: Is your target audience defined by geographic region, industry type, authority level, or other criteria?

Knowing how to target the right audience will give you the relevant traffic that you need.

#PPC advertising can help you build your SEO:   SEO is basically a “free” method that focuses on driving traffic to sites by catering to the needs of searchers, while PPC is paid promotion of your online site.

PPC traffic converts 50% higher than organic traffic.
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Good Seo work only gets better over time. It only searches engine tracks that need to keep changing when the ranking algorithms change. Moreover, it’s like a snowball that takes some time to gather momentum.