The A-Z of Digital Marketing

 “We want consumers to say, ‘That’s a hell of a product’ instead of, ‘that’s a hell of an ad.'” -Leo Burnett

Advertisements look at us from every street corner, every newspaper, every magazine, every hoarding, every stall or shop or showroom to walls of every public building, vehicle, radio and television.

So, what exactly is advertising? Below, we’ll explore the industry and all the buzzwords it has – along with many more. As the following marketing terms are becoming increasingly prevalent in the ad industry, it’s important to discuss what they mean and why they matter to your business.

A – Analytics– Analytics is the discovery, interpretation, and communication of meaningful patterns in data; and the process of applying those patterns towards effective decision making.

B – Branding– Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.

C – Consideration– Advertising to consumers, while they are in this mode of thinking, is vital because it’s in this phase that they decide whether or not they will buy your product.

D – Data– Collection of unique entities. Data-driven marketing, once a novel type of marketing, has evolved to become an integral component of almost all advertising campaigns and strategy.

E – Engagement– Engagement is intended as the tool through which advertisers entice users to connect to their brand.

F – Facebook– Facebook is a key marketing platform for just about every business. With micro-targeting features that allow you to reach your exact target audience based on demographics, location, interests, and even behaviors.

G – GDN –Google display network- Google display network is all about using the power of Google outside of the search engine. What does this mean?. This means that by using the Google Adwords campaign console, you can target websites based on keywords in their content or topics and/or place ads by site names

H – Hootsuite-Hootsuite is one of many tools referred to as a “Social Media Management System” or tool. It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly.

I – Instagram– Instagram is a photo and video-sharing social networking service owned by Facebook, Inc

J – J-curve-This is when a campaign reaches a point where fatigue exists.

K – Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100.

L – Lead ads– Lead ads let people show their interest in a product or service by filling out a form in the ad with their details and allowing a business to follow up with them.

M – Monitoring– Monitoring is used for a variety of reasons, from brand tracking to social media monitoring, to finding influencers, to spying on competitors.

N – Networking-Networking is the exchange of information and ideas among people with a common profession or other interest.

O – ORM-Object-relational mapping (ORM) is a mechanism that makes it possible to address, access and manipulate objects without having to consider how those objects relate to their data sources

P – Performance– Every number should talk in terms of objective

Q – Quality- Quality is maintaining brand tonality which reflects the quality of agency

R – ROI(Return on investment) tells you whether you’re getting your money’s worth from your marketing campaigns.

S – Smart insights/Scaling strategy– Scaling growth is about creating business models and designing your organization in a way that easily scales in order to generate consistent revenue growth.

T – Targeted audience– The audience you’re putting out content for should be the one who is interested in the content or has to do something with it.

U – User experience– User experience’ encompasses all aspects of the end-users interaction with the company, its services, and its products.

V – Video marketing– The most used trend of 2019. Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

W – Whisper-Whisper marketing (or buzz marketing) is a set of activities aimed at triggering a discussion among consumers about a specific product or brand.

X – Xerox strategy –Xerox marketing is applying learned ad sets that can further be used to optimize results

Y – YouTube– Video is the future of content marketing, and YouTube is its leader.

Z – Zero point strategy-This is a strategy used when something is not scaling up to expectation, we analyze it for 21 days and then, scrap it

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