The world of Digital Marketing is ever changing. Every month, new trends appear in the world of social networks, content marketing (blogging, videos, etc.)
New technologies are coming into our lives with new Digital Marketing Trends. There are multiple social media platforms like Twitter, Facebook, Instagram, Snapchat, etc. just to name a few. To stay up to date with the digital marketing environment we need to follow these trends in 2019.
1. Artificial Intelligence:
It is a revolutionary technology that will transform all industries in the years ahead which will bring about rapid development in the way digital marketing is done. “Marketers should look at how they can use AI as a way to understand what content a potential customer is consuming, whether it is marketing generated content, support or technical documents as well as user-generated efficiency, which will allow for more personalized customer experience and high customer satisfaction,” -Lisa Matherly, VP of Content Marketing at McAfee.
2. Programming Advertising:
It uses AI to automate the buying of ads. It enables targeting audience more specifically, hence increasing the success of various marketing campaigns while also reducing customer acquisition costs.
A chatbot is a third party helpful for creating an in-store appointment, answering basic pre identifying questions, order a pizza or booking a train ticket. It is an additional communication channel that can be tailored to your target audience, marketing strategy, and expectations. Few studies have shown that by 2020, 85% of customer interactions will be managed without a human. Chatbots are showing up everywhere, from business websites to mobile apps and social media news feeds. They can serve a variety of purposes, but most often they are used to answer simple questions or help a user accomplish a simple task
4. Video Marketing:
Video ads on social media can do wonders for website traffic. Video marketing yields more results than most of the other forms of marketing. Social media is as eye-catching as good quality video content. Whether you decide to market on YouTube, Facebook, Instagram, Twitter, or Snapchat, it seems like social video engagement stats are going to excel in 2019. Marketers can use video for several strategies, even for advertising. Here are various types of marketing videos any business can create in 2019:
Company culture videos
As statistics says, viewers retain 95% of a message when they watch a video compared to 10% when reading the text. After watching a video 64% of users are more likely to get a product.
5. Influencer marketing:
Social media is now the number one driver for all referral traffic. Influencer marketing is the process of identifying, researching, engaging and supporting the folk who create the conversation which impact your brand, products or services.
6. Visual search:
Visual search is an emerging development in the world of artificial intelligence and machine learning which has the potential to revolutionize how consumers find and buy products. The image recognition market is expected to grow to $25.65 billion by 2019. 67% of consumers say that quality of product images is a very important in selecting and purchasing a product. 90% of information transfer to the brain is visual and this information is processed 60,000 times quicker than text.
7. Voice search:
Voice search is undeniably growing at a rapid pace. Voice search is changing the way many of us look for and access information. Conversational AI is changing the way we search. We spend less time typing our questions into Google and more time asking virtual assistants to search for us. Google has reported that 65% of all voice search queries are now delivered in a conversational manner. So people are no longer asking “Marketing advice online” but instead are asking “Where is the best place for me to get marketing advice online?”
It is important that the SEO tactics of businesses take this into account and think about all the different ways that your business may be searched.