A video is a king and brand need a video marketing strategy. The best way to provide information is through a visual medium. The basic aim of video marketing is a forward-facing marketing approach that integrates engaging video into your marketing campaigns.
64% of clients buy a product online after watching videos.
Video marketing is an interactive and effective way to convert visitors into customers. Over 90% of internet traffic is video content.
Video marketing serves as a medium to engage customers from a marketing perspective. The human link through video is more powerful than reading facts in the text.
80% of information is retained when people see and hear as compared to only 20% when they read or see.
To offer your brand the search engine preference, online video marketing is the effective way in which you can make short videos, including effective snippets, explainer videos etc. Video raises page click rate by 41%, thus more chances of getting showcased in the Google top search results.
Why Video Marketing is important?
Well, if you aren’t creating a video, you’re likely to fall behind. Video marketing seems pretty complicated but it is quite simple, the more authentic the content seems and that’s what really matters to the audience.
It is also cheaper and easier than ever.
Video can be a versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Backend analytics also help salespeople succeed and prioritize freezing or impassive leads.
Benefits of Video Marketing
#Video Acts as A gold mine For Seo: Video SEO provides a predictable, affordable, and incredibly effective manner of garnering first-page and often marked as 1 Google rankings. Results come up to into view festally, success is predictable, and at least for the moment, competition is brightness.
#Video Tricks That Boosts Conversion Rates
Video marketing has been called as the future prospect of content marketing. It builds trust and credibility, boosts conversion rates, and delivers the highest ROI.
Adding a product video on your landing page can increase conversion rates by 80 %. Recent studies show that 74% of users who have watched an explaining about a product usually buying it.
#Video is Easily Accessible
With mobile phones, consumers can easily video anytime and anywhere. The marketer can reach an audience at a very less cost.
90% of online video watchers are between the ages of 18 to 34. 70 % of marketing professional report that video converts better than any other medium.
#Video is Effective & Emotional
When it comes to conveying your message, a video is one of the effective medium through which you can reach the audience.
A positive experience from a customer makes more engaging for people to connect with the brand.
Today’s generation wants something different. So you need to create something that is unique and more connected to the target audience.
All is you need to create unique content for your advertisement and also understand the audience and then frame the genre of the ad accordingly.
Some video content permits you to form an instantaneous to the emotional center of a person’s brain. It is undeniably important to forge an emotional connection in your videos.
#Video Grabs People Attention
Now a day’s people are hungry for information. They want fast and interesting. In a recent research shows revealed videos earn the most attention of any content on you tube even more than music clips or gaming.