5 Big Thing You Need to Focus On Video Marketing and Get Along With It

A video is a king and brand need a video marketing strategy. The best way to provide information is through a visual medium. The basic aim of video marketing is a forward-facing marketing approach that integrates engaging video into your marketing campaigns.

64% of clients buy a product online after watching videos.

Video marketing is an interactive and effective way to convert visitors into customers. Over 90% of internet traffic is video content.

Video marketing serves as a medium to engage customers from a marketing perspective. The human link through video is more powerful than reading facts in the text.

80% of information is retained when people see and hear as compared to only 20% when they read or see.

To offer your brand the search engine preference, online video marketing is the effective way in which you can make short videos, including effective snippets, explainer videos etc. Video raises page click rate by 41%, thus more chances of getting showcased in the Google top search results.

Why Video Marketing is important?

Well, if you aren’t creating a video, you’re likely to fall behind.  Video marketing seems pretty complicated but it is quite simple, the more authentic the content seems and that’s what really matters to the audience.

It is also cheaper and easier than ever.

Video can be a versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Backend analytics also help salespeople succeed and prioritize freezing or impassive leads.

Benefits of Video Marketing

#Video Acts as A gold mine For Seo: Video SEO provides a predictable, affordable, and incredibly effective manner of garnering first-page and often marked as 1 Google rankings. Results come up to into view festally, success is predictable, and at least for the moment, competition is brightness.

#Video Tricks That Boosts Conversion Rates

Video marketing has been called as the future prospect of content marketing. It builds trust and credibility, boosts conversion rates, and delivers the highest ROI.

Adding a product video on your landing page can increase conversion rates by 80 %. Recent studies show that 74% of users who have watched an explaining about a product usually buying it.

#Video is Easily Accessible

With mobile phones, consumers can easily video anytime and anywhere. The marketer can reach an audience at a very less cost.

90% of online video watchers are between the ages of 18 to 34. 70 % of marketing professional report that video converts better than any other medium.

#Video is Effective & Emotional

When it comes to conveying your message, a video is one of the effective medium through which you can reach the audience.

A positive experience from a customer makes more engaging for people to connect with the brand.

Today’s generation wants something different. So you need to create something that is unique and more connected to the target audience.

All is you need to create unique content for your advertisement and also understand the audience and then frame the genre of the ad accordingly.

Some video content permits you to form an instantaneous to the emotional center of a person’s brain. It is undeniably important to forge an emotional connection in your videos.

#Video Grabs People Attention

Now a day’s people are hungry for information. They want fast and interesting. In a recent research shows revealed videos earn the most attention of any content on you tube even more than music clips or gaming.

The Next Big Thing in Top 7 Digital Marketing Trends To Follow In 2019

The world of Digital Marketing is ever changing. Every month, new trends appear in the world of social networks, content marketing (blogging, videos, etc.)

New technologies are coming into our lives with new Digital Marketing Trends. There are multiple social media platforms like Twitter, Facebook, Instagram, Snapchat, etc. just to name a few. To stay up to date with the digital marketing environment we need to follow these trends in 2019.

1.    Artificial Intelligence:

It is a revolutionary technology that will transform all industries in the years ahead which will bring about rapid development in the way digital marketing is done. “Marketers should look at how they can use AI as a way to understand what content a potential customer is consuming, whether it is marketing generated content, support or technical documents as well as user-generated efficiency, which will allow for more personalized customer experience and high customer satisfaction,” -Lisa Matherly, VP of Content Marketing at McAfee.

2.    Programming Advertising:

It uses AI to automate the buying of ads. It enables targeting audience more specifically, hence increasing the success of various marketing campaigns while also reducing customer acquisition costs.

3.    Chatbots:

A chatbot is a third party helpful for creating an in-store appointment, answering basic pre identifying questions, order a pizza or booking a train ticket. It is an additional communication channel that can be tailored to your target audience, marketing strategy, and expectations. Few studies have shown that by 2020, 85% of customer interactions will be managed without a human. Chatbots are showing up everywhere, from business websites to mobile apps and social media news feeds. They can serve a variety of purposes, but most often they are used to answer simple questions or help a user accomplish a simple task

4.    Video Marketing:

 Video ads on social media can do wonders for website traffic. Video marketing yields more results than most of the other forms of marketing. Social media is as eye-catching as good quality video content. Whether you decide to market on YouTube, Facebook, Instagram, Twitter, or Snapchat, it seems like social video engagement stats are going to excel in 2019. Marketers can use video for several strategies, even for advertising. Here are various types of marketing videos any business can create in 2019:

How-to videos

Product walkthroughs

Influencer interviews

Customer testimonials

Company culture videos

Event videos

Webinars

As statistics says, viewers retain 95% of a message when they watch a video compared to 10% when reading the text. After watching a video 64% of users are more likely to get a product.

5.    Influencer marketing:

Social media is now the number one driver for all referral traffic. Influencer marketing is the process of identifying, researching, engaging and supporting the folk who create the conversation which impact your brand, products or services.

6.    Visual search:

Visual search is an emerging development in the world of artificial intelligence and machine learning which has the potential to revolutionize how consumers find and buy products. The image recognition market is expected to grow to $25.65 billion by 2019. 67% of consumers say that quality of product images is a very important in selecting and purchasing a product. 90% of information transfer to the brain is visual and this information is processed 60,000 times quicker than text.

7.    Voice search:

Voice search is undeniably growing at a rapid pace. Voice search is changing the way many of us look for and access information. Conversational AI is changing the way we search. We spend less time typing our questions into Google and more time asking virtual assistants to search for us. Google has reported that 65% of all voice search queries are now delivered in a conversational manner. So people are no longer asking “Marketing advice online” but instead are asking “Where is the best place for me to get marketing advice online?”

It is important that the SEO tactics of businesses take this into account and think about all the different ways that your business may be searched.

Will Twitter Cuts off API Access to Follow/Unfollow Spam Dealers Ever Rule the World

Every day, people come to Twitter to see what’s happening. One of the most important facts is to focus on improving the health of conversations on Twitter is ensuring people have access to credible, relevant, and high-quality information on Twitter.

Social media marketers react to Twitter’s new rule proscribing immediate tweets with identical content across multiple accounts.

Twitter has been making constant efforts to create their platform as relevant as possible. They were testing to point out the most effective tweets on the timeline.

Twitter is aiming increasingly on proactively identifying problematic accounts and behavior rather than waiting until we receive a report. Their main focus is to develop machine learning tools that identify and take action on networks of spam or automated accounts automatically.

Twitter protecting the health of conversation on its platform from greedy spam services. It is trying to prevent companies and sketchy individuals from selling fake followers or follow/unfollow spam via Twitter ads or tweets.

For the first time, Twitter has announced that it is stepping up its fight against notification spammers. Earlier, the functionality of three of these services — Manage Flitter, Status brew, Crowd fire — ceased to perform as noticed by social media consultant Matt Navarra.

They have suspended these 3 apps for having repeatedly desecrated the API rules associated with hostile and curb spam. As a vicinity of committing towards a healthy platform, they tend to focus on providing to reduce the spam and abuse originating from the use of Twitter’s API’s. They have introduced to stop these apps to operate since they’ll no longer programmatically interact with Twitter to follow or unfollow or take alternative actions.

Twitter is limiting the number of API calls that can be made in an hour, which should act as a spam deterrent in some cases but in others will mean that anybody who wants to pull real-time analytics out of the Twitter firehouse will need to work with the company more closely. Every app accessing Twitter’s API must be authenticated.

Desperate to gain an audience, users pay services to rapidly follow and unfollow tons of people in hopes that some will follow them back. The services can either automate this process or provide tools for users to generate this spam themselves.

Twitter’s policies specify that individuals who follow and unfollow accounts in an aggressive or indiscriminate manner will be a violation of the Twitter Rules.” This is to prevent a ‘tragedy of the common scenario. These services and their customers exploit Twitter’s platform, worsening the experience of everyone else to grow these customers’ follower counts.

Twitter declared that they would be releasing a new API for developers to create use of in their applications. Most third-party clients will have a lot more than 250 active users, so this is effectively the death knell for any independent app developer or small company looking to make a beautiful new Twitter client.

Twitter is guarding the usage of its API to create a certain official application is the best way to use its service. When the company controls access to its API there’s little that users or developers can do about it, save for abandoning the service altogether.

Social media marketers react to Twitter’s new rule proscribing immediate tweets with identical content across multiple accounts.

Twitter has been making constant efforts to create their platform as relevant as possible. They were testing to point out the most effective tweets on the timeline.

Twitter is aiming increasingly on proactively identifying problematic accounts and behavior rather than waiting until we receive a report. Their main focus is to develop machine learning tools that identify and take action on networks of spam or automated accounts automatically.

Twitter protecting the health of conversation on its platform from greedy spam services. It is trying to prevent companies and sketchy individuals from selling fake followers or follow/unfollow spam via Twitter ads or tweets.

For the first time, Twitter has announced that it is stepping up its fight against notification spammers. Earlier, the functionality of three of these services — Manage Flitter, Status brew, Crowd fire — ceased to perform as noticed by social media consultant Matt Navarra.

They have suspended these 3 apps for having repeatedly desecrated the API rules associated with hostile and curb spam. As a vicinity of committing towards a healthy platform, they tend to focus on providing to reduce the spam and abuse originating from the use of Twitter’s API’s. They have introduced to stop these apps to operate since they’ll no longer programmatically interact with Twitter to follow or unfollow or take alternative actions.

Twitter is limiting the number of API calls that can be made in an hour, which should act as a spam deterrent in some cases but in others will mean that anybody who wants to pull real-time analytics out of the Twitter firehouse will need to work with the company more closely. Every app accessing Twitter’s API must be authenticated.

Desperate to gain an audience, users pay services to rapidly follow and unfollow tons of people in hopes that some will follow them back. The services can either automate this process or provide tools for users to generate this spam themselves.

Twitter’s policies specify that individuals who follow and unfollow accounts in an aggressive or indiscriminate manner will be a violation of the Twitter Rules.” This is to prevent a ‘tragedy of the common scenario. These services and their customers exploit Twitter’s platform, worsening the experience of everyone else to grow these customers’ follower counts.

Twitter declared that they would be releasing a new API for developers to create use of in their applications. Most third-party clients will have a lot more than 250 active users, so this is effectively the death knell for any independent app developer or small company looking to make a beautiful new Twitter client.