6 STEPS TO BUILD A SUCCESSFUL MARKETING PLAN

SUCCESSFUL MARKETING PLAN

When it comes to marketing, many business owners are unsure of where they should be spending their time and resources. It’s no surprise. Between websites, blogs, social media, Google Ads, video, and more, there are a million places you could spend your marketing budget.

As a marketing agency, we’ve seen too many businesses fall into the trap of focusing on these individual tactics, without a solid strategy in place first. Starting with a marketing plan is one of the best ways to set your business up for success and make sure you’re investing your marketing dollars wisely.

Regardless of whether you’re planning a full year marketing strategy or a single campaign, here are six simple steps that can help you lay the foundation for success.

Let’s dive into these one at a time!

1. IN-DEPTH DISCOVERY

In-depth discovery starts with research. As knowledgeable as you may be about your business, don’t assume you know everything there is to know about yourself, your customers, or your competitors. If you haven’t already, take a good, honest look at your current situation. Who are your current customers? What kinds of marketing are you already doing? Think about what’s working, what’s not, and what you can change.

One right way to do this is a SWOT analysis, which stands for Strengths, Opportunities, Weaknesses, and Threats. A thorough SWOT analysis can help you identify where you’re doing well and how you can improve your marketing in the future.

2. IDEATION

Once you’ve got a firm grip on where you are now, you can develop your vision for where you want to go. In this step, you can set SMART goals to reach your target.

Setting SMART goals gives you a clear direction and a way to judge if your marketing is successful or not. SMART goals are:

Specific

Measurable

Attainable

Relevant

Time-Bound

When you first start planning your marketing strategy, you might start with more generalized goals like brand awareness, customer retention, or getting more leads. Just make sure your marketing goals align with your overall business goals.

Identify Your Ideal Customer

 Once you know who your customers, you can develop profiles to identify potential new customers just like them. These are called buyer personas. A good buyer persona will go deeper than just demographics. It will also allow you to know what motivates your customers – their values, desires, and pain points.

Know your USP

What makes your business special? Your USP, or Unique Selling Proposition, is what sets your business apart from your competitors. It tells your customers how you solve their problems, and why they should buy from you versus anyone else.

3. STRATEGY

People often confuse these next two steps: Strategy and Tactics. While they are closely related, a plan is your overall, big-picture approach to how you’re going to accomplish your goals. Tactics are the more specific, action-oriented steps you need to take. You should always have a general plan mapped out before diving into the details of tactics.

Here’s where we can take a look at the 7 P’s of Marketing: Product, Price, Place, Promotion, People, Process, and Physical Evidence. The first three especially will help you set your marketing strategy.

 4. TACTICS

Finally, now that you’ve got your marketing mix defined, it’s time to dive into your tactics. One of the most common questions we hear at this stage is, “How do I decide which tactics to use?” Remember to always choose tactics based on the strategies and goals you defined. Certain tactics are going to be more effective at driving leads versus generating brand awareness, for instance. Second, think about your audience, and they prefer to interact with your business. Do they spend time on social media? Or do they prefer more traditional methods?

Finally, consider your budget. Ideally, you should go through your planning process and determine what tactics you must do to achieve your goals and build your budget from there. But if you know you have a limited budget, you can also start with a dollar amount and prioritize how you can accomplish within that budget. 

5. ANALYSIS

Now you need a way to know if your plan is working or not. Choose meaningful metrics based on your goals. For example, if you’re trying to get more leads, you should be tracking things like form submissions or phone calls. But if you’re trying to increase brand awareness, look at metrics like brand mentions or branded search traffic.

Your marketing should include trackable Calls to Action like landing pages, tracked links, tracked phone numbers. Also, make sure you’re using tools like Google Analytics to measure key metrics for your website– they can give you enormous insight into how your marketing is working.

6. ADAPTATION

As you can see, there’s a lot that goes into creating a successful marketing plan. The good news is that you don’t have to get it 100% right the first time. Regularly evaluate your performance and make adjustments to your Strategy. Keep doing what’s working, and improve or remove under-performing tactics.

With 2020 just around the corner, now is the perfect time to revise your existing marketing strategy or start building a new one. If you need help planning your marketing strategy for the New Year, our team of marketing experts is here to help.



5 Big Thing You Need to Focus On Video Marketing and Get Along With It

A video is a king and brand need a video marketing strategy. The best way to provide information is through a visual medium. The basic aim of video marketing is a forward-facing marketing approach that integrates engaging video into your marketing campaigns.

64% of clients buy a product online after watching videos.

Video marketing is an interactive and effective way to convert visitors into customers. Over 90% of internet traffic is video content.

Video marketing serves as a medium to engage customers from a marketing perspective. The human link through video is more powerful than reading facts in the text.

80% of information is retained when people see and hear as compared to only 20% when they read or see.

To offer your brand the search engine preference, online video marketing is the effective way in which you can make short videos, including effective snippets, explainer videos etc. Video raises page click rate by 41%, thus more chances of getting showcased in the Google top search results.

Why Video Marketing is important?

Well, if you aren’t creating a video, you’re likely to fall behind.  Video marketing seems pretty complicated but it is quite simple, the more authentic the content seems and that’s what really matters to the audience.

It is also cheaper and easier than ever.

Video can be a versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Backend analytics also help salespeople succeed and prioritize freezing or impassive leads.

Benefits of Video Marketing

#Video Acts as A gold mine For Seo: Video SEO provides a predictable, affordable, and incredibly effective manner of garnering first-page and often marked as 1 Google rankings. Results come up to into view festally, success is predictable, and at least for the moment, competition is brightness.

#Video Tricks That Boosts Conversion Rates

Video marketing has been called as the future prospect of content marketing. It builds trust and credibility, boosts conversion rates, and delivers the highest ROI.

Adding a product video on your landing page can increase conversion rates by 80 %. Recent studies show that 74% of users who have watched an explaining about a product usually buying it.

#Video is Easily Accessible

With mobile phones, consumers can easily video anytime and anywhere. The marketer can reach an audience at a very less cost.

90% of online video watchers are between the ages of 18 to 34. 70 % of marketing professional report that video converts better than any other medium.

#Video is Effective & Emotional

When it comes to conveying your message, a video is one of the effective medium through which you can reach the audience.

A positive experience from a customer makes more engaging for people to connect with the brand.

Today’s generation wants something different. So you need to create something that is unique and more connected to the target audience.

All is you need to create unique content for your advertisement and also understand the audience and then frame the genre of the ad accordingly.

Some video content permits you to form an instantaneous to the emotional center of a person’s brain. It is undeniably important to forge an emotional connection in your videos.

#Video Grabs People Attention

Now a day’s people are hungry for information. They want fast and interesting. In a recent research shows revealed videos earn the most attention of any content on you tube even more than music clips or gaming.

The Next Big Thing in Top 7 Digital Marketing Trends To Follow In 2019

The world of Digital Marketing is ever changing. Every month, new trends appear in the world of social networks, content marketing (blogging, videos, etc.)

New technologies are coming into our lives with new Digital Marketing Trends. There are multiple social media platforms like Twitter, Facebook, Instagram, Snapchat, etc. just to name a few. To stay up to date with the digital marketing environment we need to follow these trends in 2019.

1.    Artificial Intelligence:

It is a revolutionary technology that will transform all industries in the years ahead which will bring about rapid development in the way digital marketing is done. “Marketers should look at how they can use AI as a way to understand what content a potential customer is consuming, whether it is marketing generated content, support or technical documents as well as user-generated efficiency, which will allow for more personalized customer experience and high customer satisfaction,” -Lisa Matherly, VP of Content Marketing at McAfee.

2.    Programming Advertising:

It uses AI to automate the buying of ads. It enables targeting audience more specifically, hence increasing the success of various marketing campaigns while also reducing customer acquisition costs.

3.    Chatbots:

A chatbot is a third party helpful for creating an in-store appointment, answering basic pre identifying questions, order a pizza or booking a train ticket. It is an additional communication channel that can be tailored to your target audience, marketing strategy, and expectations. Few studies have shown that by 2020, 85% of customer interactions will be managed without a human. Chatbots are showing up everywhere, from business websites to mobile apps and social media news feeds. They can serve a variety of purposes, but most often they are used to answer simple questions or help a user accomplish a simple task

4.    Video Marketing:

 Video ads on social media can do wonders for website traffic. Video marketing yields more results than most of the other forms of marketing. Social media is as eye-catching as good quality video content. Whether you decide to market on YouTube, Facebook, Instagram, Twitter, or Snapchat, it seems like social video engagement stats are going to excel in 2019. Marketers can use video for several strategies, even for advertising. Here are various types of marketing videos any business can create in 2019:

How-to videos

Product walkthroughs

Influencer interviews

Customer testimonials

Company culture videos

Event videos

Webinars

As statistics says, viewers retain 95% of a message when they watch a video compared to 10% when reading the text. After watching a video 64% of users are more likely to get a product.

5.    Influencer marketing:

Social media is now the number one driver for all referral traffic. Influencer marketing is the process of identifying, researching, engaging and supporting the folk who create the conversation which impact your brand, products or services.

6.    Visual search:

Visual search is an emerging development in the world of artificial intelligence and machine learning which has the potential to revolutionize how consumers find and buy products. The image recognition market is expected to grow to $25.65 billion by 2019. 67% of consumers say that quality of product images is a very important in selecting and purchasing a product. 90% of information transfer to the brain is visual and this information is processed 60,000 times quicker than text.

7.    Voice search:

Voice search is undeniably growing at a rapid pace. Voice search is changing the way many of us look for and access information. Conversational AI is changing the way we search. We spend less time typing our questions into Google and more time asking virtual assistants to search for us. Google has reported that 65% of all voice search queries are now delivered in a conversational manner. So people are no longer asking “Marketing advice online” but instead are asking “Where is the best place for me to get marketing advice online?”

It is important that the SEO tactics of businesses take this into account and think about all the different ways that your business may be searched.

Will Twitter Cuts off API Access to Follow/Unfollow Spam Dealers Ever Rule the World

Every day, people come to Twitter to see what’s happening. One of the most important facts is to focus on improving the health of conversations on Twitter is ensuring people have access to credible, relevant, and high-quality information on Twitter.

Social media marketers react to Twitter’s new rule proscribing immediate tweets with identical content across multiple accounts.

Twitter has been making constant efforts to create their platform as relevant as possible. They were testing to point out the most effective tweets on the timeline.

Twitter is aiming increasingly on proactively identifying problematic accounts and behavior rather than waiting until we receive a report. Their main focus is to develop machine learning tools that identify and take action on networks of spam or automated accounts automatically.

Twitter protecting the health of conversation on its platform from greedy spam services. It is trying to prevent companies and sketchy individuals from selling fake followers or follow/unfollow spam via Twitter ads or tweets.

For the first time, Twitter has announced that it is stepping up its fight against notification spammers. Earlier, the functionality of three of these services — Manage Flitter, Status brew, Crowd fire — ceased to perform as noticed by social media consultant Matt Navarra.

They have suspended these 3 apps for having repeatedly desecrated the API rules associated with hostile and curb spam. As a vicinity of committing towards a healthy platform, they tend to focus on providing to reduce the spam and abuse originating from the use of Twitter’s API’s. They have introduced to stop these apps to operate since they’ll no longer programmatically interact with Twitter to follow or unfollow or take alternative actions.

Twitter is limiting the number of API calls that can be made in an hour, which should act as a spam deterrent in some cases but in others will mean that anybody who wants to pull real-time analytics out of the Twitter firehouse will need to work with the company more closely. Every app accessing Twitter’s API must be authenticated.

Desperate to gain an audience, users pay services to rapidly follow and unfollow tons of people in hopes that some will follow them back. The services can either automate this process or provide tools for users to generate this spam themselves.

Twitter’s policies specify that individuals who follow and unfollow accounts in an aggressive or indiscriminate manner will be a violation of the Twitter Rules.” This is to prevent a ‘tragedy of the common scenario. These services and their customers exploit Twitter’s platform, worsening the experience of everyone else to grow these customers’ follower counts.

Twitter declared that they would be releasing a new API for developers to create use of in their applications. Most third-party clients will have a lot more than 250 active users, so this is effectively the death knell for any independent app developer or small company looking to make a beautiful new Twitter client.

Twitter is guarding the usage of its API to create a certain official application is the best way to use its service. When the company controls access to its API there’s little that users or developers can do about it, save for abandoning the service altogether.

Social media marketers react to Twitter’s new rule proscribing immediate tweets with identical content across multiple accounts.

Twitter has been making constant efforts to create their platform as relevant as possible. They were testing to point out the most effective tweets on the timeline.

Twitter is aiming increasingly on proactively identifying problematic accounts and behavior rather than waiting until we receive a report. Their main focus is to develop machine learning tools that identify and take action on networks of spam or automated accounts automatically.

Twitter protecting the health of conversation on its platform from greedy spam services. It is trying to prevent companies and sketchy individuals from selling fake followers or follow/unfollow spam via Twitter ads or tweets.

For the first time, Twitter has announced that it is stepping up its fight against notification spammers. Earlier, the functionality of three of these services — Manage Flitter, Status brew, Crowd fire — ceased to perform as noticed by social media consultant Matt Navarra.

They have suspended these 3 apps for having repeatedly desecrated the API rules associated with hostile and curb spam. As a vicinity of committing towards a healthy platform, they tend to focus on providing to reduce the spam and abuse originating from the use of Twitter’s API’s. They have introduced to stop these apps to operate since they’ll no longer programmatically interact with Twitter to follow or unfollow or take alternative actions.

Twitter is limiting the number of API calls that can be made in an hour, which should act as a spam deterrent in some cases but in others will mean that anybody who wants to pull real-time analytics out of the Twitter firehouse will need to work with the company more closely. Every app accessing Twitter’s API must be authenticated.

Desperate to gain an audience, users pay services to rapidly follow and unfollow tons of people in hopes that some will follow them back. The services can either automate this process or provide tools for users to generate this spam themselves.

Twitter’s policies specify that individuals who follow and unfollow accounts in an aggressive or indiscriminate manner will be a violation of the Twitter Rules.” This is to prevent a ‘tragedy of the common scenario. These services and their customers exploit Twitter’s platform, worsening the experience of everyone else to grow these customers’ follower counts.

Twitter declared that they would be releasing a new API for developers to create use of in their applications. Most third-party clients will have a lot more than 250 active users, so this is effectively the death knell for any independent app developer or small company looking to make a beautiful new Twitter client.