Real Estate - SEO
Initial Scenario
Clients Website had low SEO score and general keywords were not ranking in google. The Daily user traffic was low.
Challenges
Increase the website score. Most of the keywords were not present in top 10 in google & were not generating traffic.
Digital Roadmap
- Seeding Social Media with balanced emotional Content.
- Influencer Management Creation of +ve Video + Blog content.
- Ranking + ve Content for all –ve keywords
Our Efforts
- For the 1st 2 week 50% Neutral+ 50% +ve Content Seeding.
- On page & off page SEO done, like Directory, bookmarking, etc submission. Promoting content.
- Ranking Positive Articles on the SERPs for all keywords with negative Results
Result
Builders in Gurgaon, 10th Rank in google, developers in Gurgaon, 5 Rank, housing project in Gurgaon Rank 6, residential project in Gurgaon Rank 2, new projects in Gurgaon Sohna road Rank 10 , Website score is up, website traffic has also increased.
BFSI - SEO
Initial Scenario
Clients Website had very less daily visitors coming on the website, with many important keywords not ranking in Search Engines.
Challenges
Improving the website SEO Score in order to build trust and increase daily traffic
Roadmap
- Ranking each page on website for relevant high search volume keywords, with low competition.
- Creation of +ve Video + Blog content.
- Ranking + ve Content for all –ve keywords.
Our Efforts
- For the 1st 2 week 50% Neutral+ 50% +ve Content Seeding.
- On page & Off page like Directory, bookmarking, etc submission. Promoting them.
- Ranking Positive Articles on the SERPs for all keywords with negative Results
Result
The daily website traffic went from 125 to 700 users on a daily basis. This is a growth of 4.5X in just 1 month. This is due to ranking of keywords like Loan against property low interest rates Rank 2
Venue Booking Platform
Initial Scenario
Client is one of the leading online venue booking platform, wasn’t getting many high converting leads from its paid advertising.
Challenges
The Leads that were coming initially from Adwords were extremely costly. The challenge was to get the cost down.
Digital Roadmap
- Leverage Organic Traffic
- Split budget between Organic & Paid keywords.
- Use Dynamic Ads
- Leverage Conversion optimisation and bid adjustments.
Our Efforts
- We Ran Dynamic Remarketing Ads in order to cater people captured with organic traffic.
- Several Bid Optimizations were used.
- Target CPA strategy was implemented.
- All low converting keywords were removed
Result
- When we started the work the cost per each booking was INR 1,746.
- In a time span of 1-2 months we got this number down to INR 473.
- This is a 4X drop in CPA.